✓ Define collection concept and identity
✓ Complete collection grid (A–F, Looks 1–5)
✓ Gather all reference images
→ Finalise tech packs for all 16 garments
→ Confirm fabric suppliers and request swatches
Month 2–3
Sampling Up Next
→ Send tech packs to sample maker / factory
→ Approve fabric and trim swatches
→ 1st toile fittings for all key pieces
→ Pattern alterations and 2nd toile
→ Confirm final specs before bulk
Month 3–4
Sourcing & Pre-Production
→ Place fabric and trim orders (bulk)
→ Confirm manufacturer and sign off pricing
→ Apply for funding (grants, loans)
→ Pay production deposit (typically 30–50%)
→ Confirm labelling, packaging, hangtags
Month 4–6
Bulk Production
→ Bulk cutting and sewing begins
→ Mid-production QC check
→ Approve pre-shipment samples
→ Pay production balance
→ Arrange shipping and customs documentation
Month 5–6
Brand & Marketing Build
→ Finalise brand identity and logo
→ Build website / e-commerce
→ Shoot campaign content (photo + video)
→ Brief influencers and PR contacts
→ Build social media content calendar
Month 6–7
Sales & Launch
→ Goods arrive at warehouse / studio
→ QC all delivered units
→ Upload to website — go live
→ Outreach to wholesale buyers and showrooms
→ Launch campaign drops on social media
→ LFW / trade show presentation (if applicable)
Month 7+
Sell-Through & Replenishment
→ Track sell-through weekly
→ Restock bestsellers if possible
→ Clear excess with limited offers
→ Begin next collection research
→ Review financials — plan Season 2
← Collection Grid/—
Upload reference
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Brand OS
Mood / Concept
Collection Concept
One-line concept statement
Extended concept — the world, the person, the tension
Moodboard — drop or click to add images
Colour Palette — click a swatch to change colour
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Mood Words — click to select up to 8
Selected
AI — Generate Concept Direction
Fill in the concept fields above, then hit Generate. Claude will write a concept direction, fabric story, and 3 design directions based on your inputs.
